Wink Hotels was proudly recognized as Vietnam Airlines’ Dynamic Hospitality Partner at the groundbreaking VNA LEF 2025, showcasing how the successful Sleep For Miles campaign continues to redefine travel rewards and hospitality experiences across Vietnam.

Vietnam Airlines Sets New Standards In Loyalty Innovation

Vietnam Airlines recently made history with the Vietnam Airlines Loyalty Engagement Forum (VNA LEF 2025) on September 10, 2025, at Melia Hotel Hanoi. This groundbreaking event marked Vietnam’s first-ever specialized forum focused on loyalty marketing, bringing together over 200 industry leaders and 10 world-renowned experts to shape the future of customer engagement across the region.

VNA LEF 2025 represents much more than a traditional industry conference—it’s a visionary platform designed to revolutionize loyalty marketing in Vietnam. The forum coincided perfectly with Vietnam Airlines’ 30th anniversary celebrations and featured inspiring insights from global loyalty experts including Evert De Boer from On Point Loyalty and Stuart Melim from Loyalty Status Co, who shared groundbreaking perspectives on loyalty currency and customer value creation.

The event showcased the remarkable evolution of Lotusmiles, Vietnam Airlines’ frequent flyer program, which has transformed from a simple mileage system into a comprehensive loyalty ecosystem serving over 7 million members. Among the exciting developments unveiled was Lotusmiles Pay, an innovative payment-integrated membership card that allows users to earn miles across various transactions, demonstrating how modern loyalty programs can seamlessly integrate into customers’ daily lives.

Wink Hotels: Proudly Stepping Forward As Dynamic Hospitality Partner

Wink Hotels was proudly presented as Vietnam Airlines’ Dynamic Hospitality Partner at VNA LEF 2025, a recognition that perfectly aligns with the brand’s commitment to creating exceptional lifestyle experiences for guests. This prestigious partnership represents everything Wink Hotels stands for—innovation, collaboration, and delivering value that goes beyond traditional hospitality boundaries.

As a boutique hotel brand born from the joint venture between Indochina Capital Corporation and Kajima Corporation, Wink Hotels has always believed in creating meaningful connections that enhance guests’ journeys. The partnership with Vietnam Airlines embodies this philosophy by seamlessly blending premium accommodation experiences with rewarding travel opportunities, creating a synergy that benefits everyone who chooses to stay at Wink Hotels properties.

Wink Hotels understands that today’s travelers seek more than just a place to sleep—they want experiences that add value to their journeys and connect them to their future adventures. The collaboration with Vietnam Airlines allows the brand to offer exactly that, transforming every stay into an opportunity for guests to get closer to their next destination while enjoying the distinctive Wink Hotels experience.

Sleep For Miles: Your Gateway To Extraordinary Adventures

The signature Sleep For Miles campaign stands as the crown jewel of the strategic partnership between Wink Hotels and Vietnam Airlines, turning every night at Wink Hotels into valuable bonus miles. Through this innovative program, guests can earn 600 bonus miles per night during their stays from March 1 to May 31, 2025, and 500 bonus miles per night from June 1, 2025 to February 28, 2026, effectively transforming their accommodation investment into future travel possibilities.

Sleep For Miles goes far beyond mileage accumulation by enhancing every aspect of guests’ stays with premium amenities and services. Travelers enjoy the freedom of Wink Hotels’ 24-hour flexible stay policy, sumptuous breakfast buffets featuring international and Vietnamese specialties, complimentary high-speed Wi-Fi, and 24/7 access to modern fitness centers and co-working spaces. Additional lifestyle benefits include unlimited access to Wink Bar for evening relaxation and round-the-clock Laundromat services for extended stays.

The Sleep For Miles campaign represents more than just a loyalty program—it’s Wink Hotels’ commitment to being a partner in creating memorable and seamless journeys throughout Vietnam and beyond. By choosing Wink Hotels, guests aren’t just selecting accommodation; they’re investing in future adventures while enjoying thoughtfully designed spaces that inspire, comfort, and delight, bringing them measurably closer to their next destination with every stay.

Wink Hotels is honored to be part of the innovative spirit that VNA LEF 2025 celebrated, and the brand looks forward to welcoming guests to experience firsthand how the partnership with Vietnam Airlines can transform travels into a seamless journey of comfort, value, and endless possibilities.

Book your Sleep For Miles stay directly via link, and don’t forget to provide your Lotusmiles membership number at booking to start earning bonus miles with every night staying at Wink.