On 24 July – 24/7 – Wink celebrates becoming part of Hyatt by giving guests back the one thing hotels usually take from them: time.

[Ho Chi Minh City, 21 July 2026] – Wink Unscripted by Hyatt is marking joining Hyatt’s Unscripted collection by celebrating the instinct that built the brand and brought them together: spontaneity. On 24 July – 24/7 – Wink is turning the date into its own with a day-long celebration of STAY24, the brand’s guarantee that guests check-out the same time they checked in, and its always-on 24/7 services, two ideas at the center of what makes a Wink stay different. 

STAY24 lets guests check out up to 24 hours after they check in, whatever time that was. There’s no rushing out by 11AM and no waiting around for a late checkout that may or may not get approved. Combined with Wink’s always-open Gym, Bar, Laundromat, and Grab & Go, the brand’s whole design points toward one idea: a stay shouldn’t run on the hotel’s clock. It should run on the guest’s. 

To mark the date, Wink is celebrating with: 

• A day of unconventional events. Expect late-night DJ sets, a pajama party, chef-led ‘pimp-my-noodles’ sessions, and 5am workout classes. The flagship night runs at Wink Saigon Centre, with sister events at Wink Tuy Hoa Beach and Wink Hai Phong Centre – all open to the public, with exact timings posted on each property’s social channels closer to the date. 
• A major TVC launch. A cinematic TVC debuts nationwide, built around the spontaneous lifestyle at the heart of STAY24 and 24/7. 
• A free 24 hours. Direct bookings made on 24 July – by hotline (028 2250 8531) or email (book@wink-hotels.com) only – receive one extra night free, to be used consecutively with the night(s) booked. Terms and conditions apply. 
• ‘Broken’ clocks, sent on purpose. Partners of the brand are receiving a clock with its numbers slipped down to the bottom of the face – playfully ‘broken,’ a reminder that Wink doesn’t want anyone clock-watching during their stay. 

Michael Piro, CEO of Wink Unscripted by Hyatt: “Joining Hyatt’s Unscripted collection isn’t a departure from what Wink has always believed. It’s confirmation of it. We built this brand on the idea that a hotel should adapt to the guest, not the other way around. STAY24 was never a marketing line. It’s how we operate. All hotels offer a room. Very few actually give you back your time. That’s what STAY24 is. We stopped asking guests to plan their stay around check-out, and started asking what a hotel looks like when it just gets out of the way.” 

About Wink Unscripted by Hyatt 

Wink Unscripted by Hyatt is the made-in-Vietnam lifestyle hospitality brand, with six operating properties – Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre, and Wink Hai Phong Centre – plus Wink Hanoi Westlake, opening April 2027. Wink is the first hospitality product of Indochina Kajima, a joint venture between Indochina Capital Corporation and Kajima Corporation. Each property is grounded in its neighborhood, from downtown energy to beachfront and riverside settings, built on sleek design, sustainable operations, and tech-enabled service, with STAY24 and 24/7 amenities at the center of every stay. For more information, visit wink-hotels.com or hyatt.com. 

About Unscripted by Hyatt 

Made for modern travelers who prefer to follow their own schedule, Unscripted by Hyatt hotels inspire spontaneity in every journey by providing a collection of independent, boutique hotels to rest up and fuel up without worry. Immersed in a carefree spirit, the hotels ensure every day is full of possibilities and no plans are necessary, because life is truly unscripted. 

Media Contact: 

David Kaye, Director of Branding & Marketing  

david.kaye@hyatt.com 

Chau Do, Senior Marketing Executive  

chau.do@hyatt.com